2023 Coles Supermarkets : Super Hero Builders

Collect. Build. Play.


2023 Coles : Super Hero Builders

Coles Super Hero Builders were distributed from August 2, 2023, to September 19, 2023, at participating Coles Supermarkets locations in Australia. Coles customers received one random Coles Super Hero Builder pack for every $30 spent in-store or online. There are 35 Super Hero Builders to collect and build, including three "Special Edition" characters. Coles Super Hero Builders is the first DC Comics and Warner Bros. supermarket collection released in Australia.

Each customer was limited to twenty Super Hero Builders per qualifying transaction in-store and online. Customers received a free bonus character for purchasing selected products from 30 participating brands. From September 2–3, 2023, Coles Flybuys Members received two Super Hero Builders for each $30 purchase.

2023 Coles : Super Hero Builders #2 - Superman

Each Super Hero Builder measures 2.75 x 3.5 inches, wider than a standard trading card. The die-cut cardboard pieces can be assembled into character standees of DC Comics heroes and villains in Chibi designs. The collection is made from 100% Forest Stewardship Council certified cardboard sourced from responsibly managed forests.

2023 Coles : Super Hero Builders #34 - Vintage Superman

A free bonus character was included with each purchase of The West Australian or The Sunday Times on August 19–20, 2023. A free limited edition collector poster was included with each purchase of The Saturday Courier-Mail on August 19, 2023.

The Super Hero Builders Collector Case holds all 35 characters. The Batmobile Super Hero Builders Playkit includes a special edition Vintage Batman character. The Super Hero Builders Activity Book includes a pop-out Gotham City playset.


Free "Fresh Food Challenge" posters were available at participating Coles locations from August 2, 2023, to September 19, 2023. Each character is connected to a vegetable or fruit. "Try juicy, sweet corn for strength like Superman!"

2023 Coles Super Hero Builders Fresh Food Challenge

* Green Lantern Jon Stewart is misspelled on the Super Hero Builder card and promotional materials.

2023 Coles : Super Hero Builders Checklist


Super Hero Builders Checklist
1 Batman
2 Superman
3 Wonder Woman
4 Aquaman
5 Batgirl
6 The Flash
7 Green Lantern John Stewart *
8 Green Lantern Jessica Cruz
9 Cyborg
10 Robin
11 Mera
12 Shazam!
13 Supergirl
14 Hawkman
15 Cyclone
16 Blue Beetle
17 Batwoman
18 Zatanna
19 Vixen
20 Starfire
21 Beast Boy
22 The Joker
23 Harley Quinn
24 Reverse Flash
25 Catwoman
26 Poison Ivy
27 Black Manta
28 Katana
29 Cheetah
30 The Riddler
31 Black Adam
32 King Shark
Special Editions
33 Vintage Batman
34 Vintage Superman
35 Vintage Wonder Woman

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