Coles Super Hero Builders were distributed from August 2, 2023, to September 19, 2023, at participating Coles Supermarkets locations in Australia. Coles customers received one random Coles Super Hero Builder pack for every $30 spent in-store or online. There are 35 Super Hero Builders to collect and build, including three "Special Edition" characters. Coles Super Hero Builders is the first DC Comics and Warner Bros. supermarket collection released in Australia.

Each customer was limited to twenty Super Hero Builders per qualifying transaction in-store and online. Customers received a free bonus character for purchasing selected products from 30 participating brands. From September 2–3, 2023, Coles Flybuys Members received two Super Hero Builders for each $30 purchase.

The Super Hero Builders Collector Case holds all 35 characters. The Batmobile Super Hero Builders Playkit includes a special edition Vintage Batman character. The Super Hero Builders Activity Book includes a pop-out Gotham City playset.

Each Super Hero Builder measures 2.75 x 3.5 inches, wider than a standard trading card. The die-cut cardboard pieces can be assembled into character standees of DC Comics heroes and villains in Chibi designs. The collection is made from 100% Forest Stewardship Council certified cardboard sourced from responsibly managed forests.