Editorial Fher, S.A. : Superman: The Movie


In 1978, Editorial Fher, S.A. released a Superman: The Movie card series and album in Spain. In 1979, the collection was distributed in multiple languages throughout Europe and South America. The series was produced by arrangement with Western Publishing Company, Inc. in Racine, Wisconsin.

There are 180 photo cards in this series. The cards were originally sold in paper envelope packets for 2.50 pesetas in Spain. Each envelope contains six nonadhesive cards. A 28-page collector album was sold separately for 40 pesetas. Fher also sold individual cards through mail order. Customers could request up to 30 cards paid with postage stamps.

The first 19 images feature publicity photos of the main cast. The main character image of Christopher Reeve as Superman is card #3.
The Dutch and Spanish language cards contain "DC '78" trademark and copyright information on the front borders. Some printings do not contain any text on the front of the cards. The card backs vary for each language.

The album centerfold is two-page poster of Superman flying over Metropolis.
The AGEducatifs edition was advertised in issue number 38 of Onze magazine dated March 1979.
The French collector album could be obtained for free by mailing in a voucher from the magazine. The album originally retailed for 3 Francs.
Collector album sticker-cards are often referred to as "cromos" or "figuritas" in Spanish. The collectibles are called "vignettes" in French, "figurines" or "panini" in Italian, and "figurinhas" in Portuguese. Many sticker album collections released in the 20th century required paste or glue.

Fher released a similar collection for Superman II in 1980.

Superman: The Movie
Belgium Vanderhout Internationale
Chile Salo
Costa Rica Arco Iris
France AGEducatifs
Mexico Sidral Mundet
Spain Editorial Fher, S.A.
Venezuela Agencia Reyauca



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