A set of six Super Powers stickers were distributed inside boxes of Superman Hot Cocoa Mix in 1984. Each specially marked box contains a 2 x 2 inch sticker and a 20 cent coupon sealed in a cellophane pack. The stickers feature images from the 1982 DC Comics Style Guide penciled by José Luis García-López and inked by Dick Giordano. Todd Klein assisted with logos and background inking.

The back of the boxes contain images of the Superman stickers. In 1983, a Superman mug was available by mail order for two proofs of purchase. In 1984, a limited Superman T-Shirt was sold for $3.95 or free with six proofs of purchase. A plastic thermos branded with the Superman Hot Cocoa Mix logo was also marketed in 1984.

The H.J. Heinz Co. introduced Superman Hot Cocoa Mix to Northeast American markets in 1983 before expanding into the Midwest. The outside licensing agreement was a first in 115 years for Heinz. The sugar-free cocoa mix was sweetened with NutraSweet. Two television commercials were produced by Ketchum Advertising. An animated short features Superman rescuing Lisa and Scott from Captain Cold. A live-action commercial contains clips of the Captain Cold short and a jingle sang by children. Superman Hot Cocoa Mix was discontinued by Heinz in 1986.