Superman Hot Cocoa Mix : Super Powers Stickers

The Super Tasting way to warm up.


1984 Superman Hot Cocoa Mix : Super Powers Stickers

A set of six Super Powers stickers were distributed inside boxes of Superman Hot Cocoa Mix in 1984. Each specially marked box contains a 2 x 2 inch sticker and a 20 cent coupon sealed in a cellophane pack. The stickers feature images from the 1982 DC Comics Style Guide penciled by José Luis García-López and inked by Dick Giordano. Todd Klein assisted with logos and background inking.

1984 Superman Hot Cocoa Mix : Super Powers Stickers

The back of the boxes contain images of the Superman stickers. In 1983, a Superman mug was available by mail order for two proofs of purchase. In 1984, a limited Superman T-Shirt was sold for $3.95 or free with six proofs of purchase. A plastic thermos branded with the Superman Hot Cocoa Mix logo was also marketed in 1984.

1984 Superman Hot Cocoa Mix : T-Shirt Offer


The H.J. Heinz Co. introduced Superman Hot Cocoa Mix to Northeast American markets in 1983 before expanding into the Midwest. The outside licensing agreement was a first in 115 years for Heinz. The sugar-free cocoa mix was sweetened with NutraSweet. Two television commercials were produced by Ketchum Advertising. An animated short features Superman rescuing Lisa and Scott from Captain Cold. A live-action commercial contains clips of the Captain Cold short and a jingle sang by children. Superman Hot Cocoa Mix was discontinued by Heinz in 1986.


1984 Superman Hot Cocoa Mix : Super Powers Stickers
Black Brainiac
Blue Captain Cold
Green Lex Luthor
Red Superman (Clark Kent)
Violet Superman (Standing)
Yellow Superman (Flying)