Superman-Tim Club for Boys

1922 The Knicker - Tim's Store
Tim is a comic mascot created by Herman "Kay" Kamen, who later became a prominent marketing executive for the Walt Disney Company. Tim is a typical all-American boy and an advocate of eating pies. A brilliant inventor, Tim can travel through time using the "Whirlaway Watch." Tim and his dog Pup were licensed to boys clothing retailers, first debuting in August 1922 at Woolf Brothers locations in Kansas. The Tim brand would later appear in department stores throughout the United States. By 1933, Tim Stores were an official sponsor of Boy Scout uniforms.

Boys from ages 6-14 could join the Pie Eaters' Club to receive a membership card, a monthly newsletter from Tim, and a subscription to The Knicker, The Boys' Own Magazine. The booklets feature comic stories, game activities, and advertisements for clothing retailers. The publication was later released as Tim's Official Magazine or simply Tim.

In October 1939, Harry Donenfeld and Jack Liebowitz established Superman, Inc. to license the superhero outside of DC Comics and National Allied Publications. Following the success of Macy's "Superman Day" and other department store tie-ins, Superman joined forces with Tim to advertise boys clothing. Tim Promotions, Inc. began marketing the Superman-Tim Club in July 1942. The Superman-Tim logo was designed by Ira Schnapp.

Superman-Tim logo designed by Ira Schnapp

Every member received an official membership card, a button pin, and a monthly subscription for the Superman-Tim magazine. The first issue is dated August 1942. The membership cards contain a secret code used to decipher club messages. A new card with a different code was issued to members every September. Some retailers mailed a Superman-Tim birthday postcard each year. Wells & Coverly Inc. of Syracuse offered a free birthday pie from Tim.
Superman-Tim - August 1942Superman-Tim - August 1942
The Superman-Tim Club issued eight different sets of twelve collectible "Poster Stamps." A new stamp was available to members every month. The first series of twelve stamps released from September 1942 to September 1943 are perforated similar to a postage stamp. The numbered stamps could be pasted on the white Superman-Tim Press Card. There is no copyright information on the 1942-1943 stamps or code card. The wartime storyline involves an international spy known as the Brown Scorpion. Stamp #2 depicts a racist caricature of a Japanese soldier.
1942-1943 Superman-Tim Club Membership Press Card
The 1943-1944 set depicts large numbers and secret code text. The complete set of twelve Poster Stamps could be pasted inside of the red Superman-Tim Press Card. The Press Card and stamps do not contain a copyright year. The Brown Scorpion appears again in an Airland plot.
1943-1944 Superman-Tim Club Membership Press Card
The 1944-1945 stamps measure 2 x 3 inches and the Press Card title was changed to Superman-Tim Club for Boys. The story follows Superman and Tim travelling around the world in search of the "11 Silver Boxes." The 1944-1945 stamps do not include any copyright information. Each poster stamp contains numbering inside of a white circle. A stamp album was included in the September 1944 issue of Superman-Tim. The code card is copyrighted by Superman, Inc. and does not contain a year.
1944-1945 Superman-Tim Club Membership Card
The 1945-1946 series features Tim trapped in a giant clam in August. A stamp album was included in the September 1945 issue of Superman-Tim. The 2 x 3 inch stamps are labeled for each month and do not contain a copyright year. The green code card is copyrighted by Superman, Inc. and reads "Good until Sept. 1946."
1945-1946 Superman-Tim Club Membership Card
The 1946-1947 stamps are labeled for each month of the year. Each card features an illustration of Tim and Superman in "The Search for El Dorado." The September 1946 issue of Superman-Tim includes a stamp album for the set. The code card is copyrighted 1946 by Superman, Inc.
1946-1947 Superman-Tim Club Membership Card
The 1947-1948 stamps depict Superman and Tim fighting various elements of nature. A stamp album was included in the September 1947 issue of Superman-Tim. The stamps and code card are copyrighted 1947 by Nat'l Comics Pub. The red and black code card reads "Official until September, 1948".
1947-1948 Superman-Tim Club Membership Card
1947 Superman-Tim Poster Stamps - April and May
The 1948-1949 series follows Superman and Tim in "Airland Adventures." The set includes a Loch Ness monster inspired creature for the August stamp. The stamps and code cards are copyrighted 1948 by Nat'l Comics Pub. "This card is good until September, 1949."
1948-1949 Superman-Tim Club Membership Card
The 1949-1950 storyline places Superman and Tim in an old west setting. The stamps and code card are copyrighted 1949 by Nat'l Comics Pub. The orange code card depicts Tim as a cowboy and reads, "This card is good until September, 1950."
1949-1950 Superman-Tim Club Membership Card

An advertisement for Superman-Tim Redbacks in printed in The Leader from February 13, 1947.
In 1932, the Tim Store began distributing coupons in the form of play money known as Redbacks. Superman Redbacks first appeared in 1944.
Superman-Tim 1 Redback
Redbacks were printed in denominations of 1, 5, and 10. One Redback was equivalent to one cent at participating retailers. The Redbacks measure 2.5 x 5.5 inches. Some examples have been stamped with branding from various department stores.
The front sides of three Superman-Tim Redbacks in denominations of one, five, and ten.

In Direct Comments: Comic Creators In Their Own Words by Paul Kupperberg, writer and editor Denny O'Neil recalls, "I won a short story contest sponsored by the Superman-Tim Club. I wonder if that didn’t doom me to a life of comic book writing.”

In the September 1948 issue of Radio and Television Mirror, Snellenburg's of Philadelphia reported "28,770 boys registered in the Superman Tim Club and 23,772 girls in the Joan and Ginger organization." The Join and Ginger Club was a similar promotion marketed with young ladies clothing. Superman stories were published in Joan And Ginger's Magazine throughout the 1940s.

All issues of Superman-Tim are at least 16 pages. Issues that include a Superman story are 24 to 36 pages.

The final issue of Superman-Tim is dated May 1950. Birthday postcards were mailed to members as late as October 1950. The sales campaign was soon relaunched as Gene Autry-Tim. The booklet underwent several name changes as Tim, Gene Autry Champions Magazine, Tim Tomorrow, and Tim Magazine for Boys until February 1967.

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