2013 Cool Kids Combos : Man of Steel

On April 23 2013, Carl's Jr. and Hardee's released a set of toy premiums and cards to promote the Zack Snyder film Man of Steel. The movie was released in the United States on June 14, 2013.

The premiums were included with purchases of Cool Kids Combos at Carl’s Jr. and participating Hardee’s locations in the United States. The series featured a Superman figure, a Glyph Ring, a silicone wristband, and a set of collectible cards.
Restaurant display blisters contain all four premiums including one sealed card pack and one loose card. Each foil pack includes a different set of three unnumbered cards. There are three sets to collect for a total of nine cards. Henry Cavill appears as Superman on two different cards in the series.

2013 Carl's Jr. & Hardee's Cool Kids : Man of Steel
3 cards per pack
Colonel Nathan Hardy
General Zod
General Zod (masked)
Jonathan and Clark Kent
Lois Lane
Superman (handcuffed)

Throughout April and May of 2013, the Carl's Cool Kids website offered free Man of Steel wallpapers, a maze activity, and a coloring page to download.

Carl's Jr. and Hardee's began airing Man of Steel television commercials on May 27, 2013. The television spots were created by 72andSunny. The storylines highlight everyday "supermen" that deserve an 830 calorie "Super Bacon Cheese" burger.

Select restaurants in North and South America offered a set of four 40-ounce Man of Steel collectible cups. The collection features the Superman emblem, the Man of Steel, Jor-El, and General Zod.

In 2007, Carl's Jr. and Hardee's released a Justice League Unlimited card game with Cool Kids Combos. Carl's Cool Kids relaunched as Carl's Star Pals on June 19, 2019.

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