Superman: The Movie starring Christopher Reeve was released in Spain on February 8, 1979. From March 1, to April 30, 1979, Coca-Cola released a series of 35 bottle cap stickers to promote the film release.

The stickers are affixed to thin plastic discs found inside of specially marked bottle caps. The back of each disc is blank. Limited album folders were distributed free with the purchase of two liter bottles of Coca-Cola at participating retailers. The album folder measures approximately 17 x 24 cm. Larger displays were also available. The cap stickers and album text is printed in Spanish and copyrighted by DC Comics, Inc.

Superman II was released in Spain on December 19, 1980. In early 1981, Coca-Cola released a similar series of 53 bottle cap stickers. Limited tri-fold album displays were distributed through participating retailers. The promotion ended on March 31, 1981. The Superman II discs were available inside of plastic twist-offs and crimped metal bottle caps. Some pieces retain the crimping pattern.

Other collectible prizes included a set of decals, keychains, and pin-back buttons available in red, white, or blue plastic. The Superman pin-back buttons, or Insignias, are copyrighted 1979 DC Comics Inc. and read "Promoccion Transplastic". The paper packs are copyrighted 1979 and each pack contains one button. The Superman II buttons do not have a copyright date.

Identical promotional images from the Richard Donner Superman films were used in trading card sets issued by Drake's, Weston Bakeries, and Topps. Superman: The Movie was promoted in Italy by Danone.