Mirinda issued collections of game cards, poster cards, and stickers to promote the theatrical release of Superman Returns in 2006. Specially marked bottle caps of Mirinda could be exchanged at Dexter Shops in Argentina. Game card decks and stickers set were obtained by redeeming four caps. Two caps could be exchanged for one of four different poster cards. Mirinda released 10,000 caps that awarded a free Superman Returns t-shirt.

Game cards depict scenes from the film starring Brandon Routh, Kevin Spacey, and Kate Bosworth. Each deck includes 40 game cards, one rule card, and one "Carta Mágica" decoder card. The card text is printed in Spanish. Each game card contains 6 hidden messages that can be viewed with the magic decoder. The 24-piece sticker set contains a similar design format.

Mirinda was founded in Spain in 1959. The name is an Esperanto translation of "amazing" or "wonderful." Mirinda Superman Punch debuted in July 2006 for a limited time in Saudi Arabia. Superman branded Mirinda packs were also released for orange, citrus, apple and strawberry flavors. Mirinda also produced a similar Batman Blast blueberry drink in 2005.