1967 Primrose Confectionery : Superman Sweet Cigarettes

This set of 50 mini-cards was originally released inside packs of Superman Sweet Cigarettes. The candy was distributed in the UK and Canada by Primrose Confectionery Co., Ltd. of Slough, England.
1967 Primrose Confectionery - Superman Sweet Cigarettes
These mini-cards are approximately 2.5 x 1.35 inches. The copyright date is 1966 on the packaging and 1967 on the cards. The series is also categorized as 1968 or 1972 due to multiple printings. The first printing is on card stock and later printings are on thin paper.
1967 Primrose Confectionery Co. Limited Superman - #6 - Brainiac's Gremlins
The storyline on the back of each card features Lex Luthor and Brainiac as the protagonists. The artist and writer for this set are currently unknown.
1967 Primrose Confectionery Co. Limited Superman - #22 - Luthor Beaten
First appearing around 1876, cigarette cards were once a popular method of brand advertisement. The cards also functioned to keep packs rigid and prevent cigarettes from breaking. The concept was abandoned by most manufacturers due to World War II paper shortages and a perceived link to underage smoking.
1967 Primrose Confectionery Co. Limited Superman - #47 - Circus Shock
Primrose Confectionery Co., Ltd. was operational from 1960 to about 1988. During the late 1970s, Superman Sweet Cigarettes were being distributed throughout Europe and Canada by Bassett's and their Barratt Division. In 1979, Barratt began to phase out candy cigarettes. Superman Sweet Cigarettes were then re-branded as Candy Sticks.
1967 Primrose Confectionery Co. Limited Superman - #10 - Saving the Village
From 1980 to 1982, the Health Education Council ran an anti-smoking campaign featuring Superman vs. Nick O'Teen, a dastardly villain that encourages children to smoke. Three animated public service announcements were produced by the Richard Williams studio. The cartoons premiered in the UK on Boxing Day in 1980. An 8-page illustrated story and several advertisements appeared in various comic books and magazines.

Throughout the campaign, Superman repeated the slogan, "Never say yes to a cigarette." The cost of the operation was more than £3.5 million. Boxes of Superman Sweet Cigarettes remained in stores while the cartoons aired.
1982 Health Education Council - Superman vs Nick O'Teen

The checklist consists of 50 base cards. A variant set was printed on thin paper.

1967 Primrose Confectionery : Superman Sweet Cigarettes
1 Man V. Plane
2 Superman Acts Fast
3 Monster of the Loch
4 Secret Ray Peril
5 T.V. Trap
6 Robot Terror
7 Forearm Beats...
8 Brainiac's Gremlins
9 Machine Smasher
10 Saving the Village
11 Arrested in Space
12 Bank Robbers Foiled
13 Dummy Superman
14 Space Hitch-Hike
15 Wrong Ray
16 Devil Fish
17 Useless Rockets
18 Speed Boat Flight
19 Atomic Pile-Up
20 Time Shock
21 Space-Car
22 Luthor Beaten
23 Supervision Power
24 Buried Danger
25 Moon Raiders
26 Sky-Scraping
27 Elephant Circus
28 Bam Versus Pow!
29 Astonish Astronaut
30 Dictator's Dilemma
31 Shattered Shark
32 Sky Dive
33 Saving the Pit
34 Rope-Trick Foiled
35 Railroad Hi-Jack
36 Landslide Lorry
37 Sky-Light Jump
38 Racing Scare
39 His Own Medicine
40 Gas Bag Explodes
41 Peril in the Clouds
42 Socking Sewer Rats
43 Space Nightmare
44 Luthor Shock
45 Holding the Bridge
46 Temple Fury
47 Circus Shock
48 Saucer Surprise
49 Jewel Joke
50 Crazy Bike

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