World's Greatest Super-Heroes cups and decals were released by DC Comics in 1979. The miniature plastic cups were dispensed from toy capsule vending machines for 25 cents each. Each bubble capsule included a cup and one of twelve different pressure-sensitive decals.

A similar collection of cups and stickers featuring eight Marvel Superheroes was released in 1978. The cups and decals were sold with various Marvel and DC novelties including five Superheroes Flickers, Giant-Size Hero-Stickers, magnets, puffy stickers, and iron-on felt patches.

The series was illustrated by Dick Giordano. Superman appears on three different decals. Each plastic-coated decal label measures approximately 1 x 3 inches. The mini-cups are 1.5 inches tall and about an inch in diameter.

The World's Greatest Super-Heroes series of eight-inch dolls from Mego Corporation features characters from both DC Comics and Marvel Comics. World's Greatest Super-Heroes debuted at E.J. Korvette department stores in New York City on November 8, 1972. The Superman doll remained in production until 1983. The World's Greatest Superheroes newspaper comic strip ran seven days a week from April 3, 1978, to February 10, 1985.